How to manage the business of your product

Join us for this Q&A webinar with Steven Haines, author of The Product Manager’s Survival Guide, as he talks about the business of the product with an emphasis on performance and outcomes - within the context of the entire product life cycle.

We are giving away copies of The Product Manager's Survival Guide, 2e. Sign up for the webinar to enter the giveaway.

Register today!
  • Thursday, August 27, 2020

  • 10:00 AM PST / 1:00 PM EST

About the webinar

Many product managers are concerned with designs, features, and other items that nurture a product’s capability or functionality. However, new features or user experiences represent only a portion of the work required to effectively manage a product’s business.

Product management isn't about the next release. It's about managing a product like a business. Product managers would benefit greatly from a more holistic perspective on the product's business so that they can optimize the product's contribution to the company.

Join us for this webinar as Steven will show you how to leverage the Product Management Life Cycle Model to become more effective in your job, and to deliver positive outcomes for the business.


Can't attend live? Sign up and we will send you the recording afterward so you can watch at your leisure.

Featured presenter

Steven Haines

CEO
Sequent Learning Networks


Featured Presenters

Join Accolade Director of Product Management, Hiren Bhavsar and Director of User Experience, Christine Eng for this live Q&A webinar to learn how Accolade uses in-app messaging to provide better patient engagement and continual care.

Christine Eng

Director of User
Experience, Accolade

Hiren Bhavsar

Director of Product
Management, Accolade

“ In the case of software, the build vs. buy dilemma becomes increasingly difficult as most enterprise companies have the resources and talent in-house to build the software. It thus becomes less a matter of “Can we do it?” and more a matter of “Should we do it?” ”

- Özgür Gemici, Senior Manager