About the webinar
When we’re building software products, we’re faced with daily/weekly “build versus buy” decisions. Should we license a commercial product or platform to handle part of our own application, or build a capability ourselves?
Product managers and developers can have dramatically different points of view. Developers often start by asking how easy/hard a new feature will be, and whether it presents interesting problems worth solving. Product managers often start by asking if that feature will visibly differentiate their product versus the competition, or get customers to pay us more, and what else is urgent at the top of the backlog.
Join us for this webinar with Rich Mironov, author of The Art of Product Management, as he digs into the different viewpoints of a PM and developer on build vs. buy and suggests a strategic approach to find some middle ground.
Join Virgin Mobile Senior Manager Özgür Geminci for this on-demand webinar as he provides an inside look to Virgin Mobile's analysis for building or buying chat to fully digitize its customer experience in app.
Director of User
Director of Product
“In the case of software, the build vs. buy dilemma becomes increasingly difficult as most enterprise companies have the resources and talent in-house to build software. It thus becomes less a matter of "Can we do it?" and more a matter of "Should we do it?""
- Özgür Gemici, Senior Manager