Hooked: How to build habit-forming products with Nir Eyal

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About the webinar

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products.

How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?

Join us for this webinar replay with Nir Eyal, the bestselling author of Hooked: How to Build Habit-Forming Products, as he shares his framework for designing better products. This keynote gives product leaders, product managers, and designers a new way to think of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again.

Featured presenter

Matt LeMay

Co-founder
Sudden Compass


Featured Presenter

Join Virgin Mobile Senior Manager Özgür Geminci for this on-demand webinar as he provides an inside look to Virgin Mobile's analysis for building or buying chat to fully digitize its customer experience in app. 

Christine Eng

Director of User
Experience, Accolade

Hiren Bhavsar

Director of Product
Management, Accolade

“In the case of software, the build vs. buy dilemma becomes increasingly difficult as most enterprise companies have the resources and talent in-house to build software. It thus becomes less a matter of "Can we do it?" and more a matter of "Should we do it?""

- Özgür Gemici, Senior Manager