User Retention Using a Data-Driven Approach

Webinar Replay

About the webinar

Most companies recognise that it’s easier (and cheaper) to retain a user than to acquire a new one. Category leaders in their respective industries lead because they tend to have higher retention rates than their rivals. Without a sound user retention strategy, your product is like a leaky bucket - where no matter how many new users you attract, it won’t be enough.

Join us for our webinar with Veronica Chen, Customer Success Manager at Mixpanel, as we discuss why a data-driven approach powers better retention. She will dive into some best practices in retention strategies with practical examples you can apply to your own product.

We’ll also be covering the role of engagement and personalization in retention.