About the webinar
Why do so many products that manage to gain some degree of initial traction fail to successfully go mainstream?
In Geoffrey Moore’s bestselling book Crossing the Chasm, he uses the Technology Adoption Lifecycle to explain why this happens and shares best practices on how to “cross the chasm.”
In his next book Inside the Tornado, Geoffrey shares advice on how to expand beyond the Chasm into the subsequent market phases of the Bowling Alley, the Tornado, and then Main Street. In this webinar, Geoffrey will share the key frameworks and advice from both of these bestselling books, sharing his playbook for how to succeed at each stage of your product’s lifecycle. Come learn how to make your products more successful.
After Geoffrey’s talk, Dan Olsen – author of The Lean Product Playbook – will interview Geoffrey in a fireside chat, after which Geoffrey will answer questions from attendees. Join us for an exciting and insightful session on best practices in product management.
Join Virgin Mobile Senior Manager Özgür Geminci for this on-demand webinar as he provides an inside look to Virgin Mobile's analysis for building or buying chat to fully digitize its customer experience in app.
Director of User
Director of Product
“In the case of software, the build vs. buy dilemma becomes increasingly difficult as most enterprise companies have the resources and talent in-house to build software. It thus becomes less a matter of "Can we do it?" and more a matter of "Should we do it?""
- Özgür Gemici, Senior Manager