About the webinar
With the growth of product management exploding over the last several years, there are more product teams than ever seeking advice on best practices and how to create successful products.
Much of the product advice available is from companies building products for consumers (Business-to-Consumer or B2C). However, there are important differences between creating B2C products and creating Enterprise products, also known as Business-to-Business or B2B. B2B2C companies face similar challenges.
Enterprise product managers and product teams face distinct challenges such as:
Important clients demanding specific solutions
Having to meet the needs of both buyers and end users
The loud voice of Sales influencing product priorities
Inflexible product release deadlines
Struggles in applying an MVP (minimum viable product) mindset
Does one or more of those symptoms sound familiar? What is an Enterprise product team to do?
Come hear product management author, trainer, and consultant, Dan Olsen, share his advice on best practices in enterprise product management. Dan will share relevant advice from his bestselling book The Lean Product Playbook.
Join Virgin Mobile Senior Manager Özgür Geminci for this on-demand webinar as he provides an inside look to Virgin Mobile's analysis for building or buying chat to fully digitize its customer experience in app.
Director of User
Director of Product
“In the case of software, the build vs. buy dilemma becomes increasingly difficult as most enterprise companies have the resources and talent in-house to build software. It thus becomes less a matter of "Can we do it?" and more a matter of "Should we do it?""
- Özgür Gemici, Senior Manager