In-App Chat:
Build or Buy?

Virgin Mobile shares their experience debating the age-old software dilemma – to build, or to buy

Register Today!
  • Wednesday, January 29, 2020

  • 10:00 AM EST / 3:00 PM GMT

About The Webinar

The global economy is increasingly digital, from ridesharing to ecommerce to dating. With the increased need for immediate digital communication powered by in-app chat, product leaders are facing the age-old question: do I build it in-house, or do I buy it?

Virgin Mobile tackled this very question when exploring options to improve their in-app experience. Join us for this 45-minute webinar as Özgür Gemici, Senior Manager at Virgin Mobile, provides an inside look into their analysis for building or buying chat. Learn from a real-world case and gain practical advice to make your own build vs. buy decision with confidence.

In this webinar, we’ll cover:

  • Why Virgin Mobile understood the business need to build in-app chat to fully digitize its customer experience

  • Virgin Mobile's detailed evaluation process for building in-house vs. leveraging a chat API

  • Best practices and advice for other companies evaluating API vendors

Can't Attend Live?  No problem!  Sign up and we will send you the recording afterwards so you can watch at your leisure.

Featured Presenters

Özgür Gemici

Senior Manager
Virgin Mobile

Gemici is part of the team that launched Virgin Mobile UAE's first digital & app based mobile service. He is tasked with building a truly digital customer experience model within Virgin Mobile. He has led initiatives to implement all multi-channel, fully digital, real-time messaging platforms, AI-powered data analytics tools and customer experience (VOC) platforms.

Featured Presenters

Join Accolade Director of Product Management, Hiren Bhavsar and Director of User Experience, Christine Eng for this live Q&A webinar to learn how Accolade uses in-app messaging to provide better patient engagement and continual care.

Christine Eng

Director of User
Experience, Accolade

Hiren Bhavsar

Director of Product
Management, Accolade

“ In the case of software, the build vs. buy dilemma becomes increasingly difficult as most enterprise companies have the resources and talent in-house to build the software. It thus becomes less a matter of “Can we do it?” and more a matter of “Should we do it?” ”

- Özgür Gemici, Senior Manager