WEBINAR REPLAY
In-App Chat:
Build or Buy?
On-Demand Replay
Anytime
About The Webinar
The global economy is increasingly digital, from ride-sharing to e-commerce to dating. With that comes an increased need for immediate digital communication powered by in-app chat, product leaders are facing the age-old questions: do I build it in-house, or do I buy it?
Virgin Mobile tackled this very question when exploring options to improve their in-app customer experience for their users. Özgür Gemici, Senior Manager at Virgin Mobile, provides an inside look to the company's analysis for building or buying chat to fully digitize its customer experience in app. Learn from a real-world case and gain practical advice to make your own build vs. buy decision with confidence.
In this replay you will learn:
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Why Virgin Mobile understood the business need to build in-app chat to fully digitize its customer support
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Virgin Mobile's detailed evaluation process for building in-house vs. leveraging a chat API
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Best practices and advice for other companies evaluating API vendors
Featured Presenters
Özgür Gemici
Senior Manager
Virgin Mobile
Join Virgin Mobile Senior Manager, Özgür Gemici for this webinar replay as he provides an inside look to Virgin Mobile's analysis for building or buying chat to fully digitize its customer experience in app.
Featured Presenter
Join Virgin Mobile Senior Manager Özgür Geminci for this on-demand webinar as he provides an inside look to Virgin Mobile's analysis for building or buying chat to fully digitize its customer experience in app.
Christine Eng
Director of User
Experience, Accolade
Hiren Bhavsar
Director of Product
Management, Accolade
“In the case of software, the build vs. buy dilemma becomes increasingly difficult as most enterprise companies have the resources and talent in-house to build software. It thus becomes less a matter of "Can we do it?" and more a matter of "Should we do it?""
- Özgür Gemici, Senior Manager
