About the webinar
Why do we ship the wrong thing? We claim to “build, measure, learn,” but in reality, we “build, ship, build, ship, build, ship.” This phenomenon typically gets attributed to bad roadmaps but really it reflects a focus on outputs rather than desired outcomes.
Let’s rethink how we view roadmaps – not as a list of features and delivery dates, but as a way to communicate our strategy. Join us for this one-hour webinar as Bruce will outline the components of a product roadmap, focusing on problems to solve rather than features to ship.
Based on Bruce’s best-selling book Product Roadmapping Relaunched: Setting Product Direction While Embracing Uncertainty (O’Reilly Nov 2017), Bruce will explain why the new approach to roadmapping works and how you can relaunch roadmapping in your organization.
Join Virgin Mobile Senior Manager Özgür Geminci for this on-demand webinar as he provides an inside look to Virgin Mobile's analysis for building or buying chat to fully digitize its customer experience in app.
Director of User
Director of Product
“In the case of software, the build vs. buy dilemma becomes increasingly difficult as most enterprise companies have the resources and talent in-house to build software. It thus becomes less a matter of "Can we do it?" and more a matter of "Should we do it?""
- Özgür Gemici, Senior Manager